Crowdsourcing. What is it, exactly? Well, it’s one of those buzzwords that has been making its way around the Internet recently, so we’re sure you’ve heard it at least once or twice. We can also assume that you’ve heard it can do wonders for your business, if utilized properly. Dozens of businesses have been founded and thrive on using crowdsourcing as the base of their business model. However, even with all of the discussion going on around crowdsourcing, there are still plenty out there who have no idea what it is, or if it can help them.
Crowdsourcing is a way to engage your audience, whether that is your customers, fans or community, at a grassroots level, while gaining insights. When nonprofits apply crowdsourcing, they have the ability to turn a one-way campaign into two-way. Instead of simply asking your supporters for donations, you’re engaging them to the point where they are enabled to promote your campaign themselves. By making them a part of the campaign, donors become active promoters, who spread the word to their family and friends who in turn, support and then promote the cause themselves; thus the crowd grows. In a nutshell, its word of mouth marketing for campaigns at it’s finest.
Beyond the engagement aspect, crowdsourcing allows companies and nonprofits alike the ability to capture stories, which can then be used for PR or testimonials. A great example of this is the Brooklyn Community Foundation. Similar to the famed Pepsi Refresh Project, Brooklyn Community Foundation launched a campaign that asked locals to submit and vote on projects that would help make the borough a better place. The results were overwhelming: 356 projects were nominated, a whopping three times the initial goal, and the votes totaled above 300,000 in just two short weeks. By allowing “the crowd” to be part of the revolution, you strengthen brand loyalty, increase your brands reach and are instantly given access to user data and passionate stories of individuals using your campaign as a medium to do good in their neighborhood. Win-win.
After learning more about the power of crowdsourcing, you’re probably wondering, “Can I benefit from crowdsourcing?” This is where Giveo Ignite comes in. We’ve created the industry’s first full turnkey and branded crowdsourcing platform that will allow you to transform your cause campaigns into something so much more. Instead of the same old routine of asking for donations, Giveo allows you to engage those who care about your cause with user-generated contests that integrate with your website and Facebook page. Instead of simply supporting your cause, they become an active part of it, extending your brand loyalty and promoting word of mouth. Finally, we give you the ability to watch your “crowd” grow by providing real-time insights reports to help you measure the success of your campaign.
We genuinely believe that any and all companies, from nonprofits to large corporations, can benefit from crowdsourcing. It’s become a buzzword for a reason: it works. If you’d like to learn more about how your specific campaign can utilize crowdsourcing, contact us today & together we’ll revolutionize the way you interact with your audience. The future of campaign technology is moving fast; are you ready?